#Squishable

Squishable is a brand that designs and manufactures plush toys, known for their distinctive round and soft forms. Founded in 2007 by Aaron Glazer and Zoe Fraade-Blanar in New York City, the company offers a diverse range of characters, including animals, food items, and mythical creatures. A core aspect of the brand is its "Project Open Squish" program, which engages a community of fans in submitting and voting on designs that are then brought to life as new products.