Aboutus

Everything you love deserves a life of its own.

NaukNauk is where the things you love come to life. Snap a figure, a plush, a doll, a brick build, or a character you drew yourself, and it becomes a Buddy with its own personality, moods and friends in NaukNauk Town.

Roxy, Fiona, Patch, Bara and Ben sitting together and hugging

Ourstory

It started on a shelf.

Remember how you looked at your favorite things as a kid? A figure was never just plastic, and a plush was never just stuffing. In your head they talked, went on adventures and had best friends.

We are a small team of fans, engineers, artists and dreamers who never grew out of that. We built NaukNauk so the stories in your head have somewhere to go.

It began with toys and collectibles, and it didn't stop there. Plush, dolls, figures, brick builds, something you made by hand, a character you've been drawing for years. If you love it, it belongs in town.

Buddies hanging out together in NaukNauk Town — New friends on Main Street

Rosie and Pip at Lantern Campsite — Marshmallow night at the campsite

Wholivesintown

If you love it, it can be a Buddy.

Not just toys. Anything you love enough to take a photo of can move into NaukNauk Town.

Figures and art toys

Designer figures, blind-box finds, anime figures and the art toy you queued for.

Plush

The soft ones. Squishy, fuzzy and always up for a nap.

Roxy, a doll with braids and a knit sweater

Dolls

Ball-jointed dolls, fashion dolls and every outfit change.

Brick builds

Minifigures, and builds of your own design.

Patch, a robot made from a pencil sharpener, a bottle cap and a wheel

Handmade and DIY

Made it yourself from spare parts? Even better. Patch started out as a pencil sharpener.

Original characters

Your OC, your sketchbook hero. Snap the drawing and give your character a life of its own.

Whatwebelieve

Bring your fandom to life.

Collect

Everything you love, in one place.

Line up every Buddy on your own shelf with their names and moods, and visit your friends' shelves too.

Create

You're the storyteller.

Turn one photo into an animated story, a music video or a comic. No editing skills needed.

Connect

When Buddies make friends, so do you.

Every Buddy lives with a real person. When two Buddies hit it off, their people meet too.

Built by fans, for fans. We read every message, play in the town ourselves, and ship the features you ask for. Tell us what you want to see next.

Sayhi

We'd love to hear from you.

Questions, ideas, feedback, partnerships or press. Write to us any time.

Email us

Prefer to chat? DM us on Instagram @nauknaukofficial. It's really us, the NaukNauk team, on the other end.

YourBuddyiswaiting

Everyone's welcome in NaukNauk Town.

Snap your favorite, meet your Buddy, and bring a friend. Available on iPhone and Android.

App StoreGoogle Play