The Target Exclusive Strategy

Welcome to Asbro, where projected demand is 60,000 units… so naturally we produce 10,000. Go behind the scenes as the fictional Asbro Toy Company develops Commander Vex, the hottest Target exclusive from its Galactic Legends line, and discovers the perfect collector strategy: underproduce it, ship it early, cancel preorders, send stock to stores, announce another wave, reissue it later at a higher MSRP… and whatever you do, never simply produce enough to meet demand. Any resemblance to actual toy companies, preorder disasters, mysterious restocks, or collectors screaming at their phones is purely coincidental. 😼💰 #ActionFigures #ToyCollectors #CollectorHumor #TargetExclusive #Starwarsblackseries